Sustainability Tech

Marketplace

OVERVIEW

CAMPAIGN SNAPSHOT

In less than 12 months we’ve taken a low-authority .work domain belonging to a sustainability-tech marketplace to a healthy, fast-growing .com that now attracts ~2½ times more organic visitors, ranks for 17× more keywords, and enjoys a Domain Rating 2–3× higher than before migration, all without the typical post-migration traffic dip.




ANALYTICS SNAPSHOTS


HOW WE GOT HERE



1. Seamless Domain Migration (Oct 2024)

Every live URL on the .work site was 301-redirected to its .com counterpart, internal links and XML sitemaps were updated, and Google Search Console was pre-alerted — resulting in zero downtime and no lasting visibility loss.


2. Authority Building


  • Ethical outreach raised DR from 11 → 28 and referring domains from 40 → 388.

  • Thousands of low-quality backlinks were removed, leaving a lean, trusted profile.


3. Content & Keyword Strategy


  • Published pillar pages (e.g., a “Sustainability Consultant” hub) with supporting clusters targeting high-intent, non-branded queries.

  • Non-branded traffic rose from 3% → 36%, proving we now reach searchers unfamiliar with the marketplace brand.


4. Technical Cleanup

Continuous improvements to Core Web Vitals, schema, internal linking and crawl budget helped Google discover and rank new content faster.